case studies
A good looking lab pump: is it worth it?
A client looking to re-design their liquid pumps came to kdm to commission surveys on both sides of the Atlantic, to ascertain what customers used their pumps for, their levels of brand loyalty, buying decision triggers, importance of cost, etc. kdm hit the big scientific exhibitions with their clipboards to capture opinions from the visiting scientists, and followed up the research with a full report, conclusions and recommendations.