case studies
Exclusive Champagne reception at Analytica.
In 2006, more than 4,000 employees and 40,000 customers in more than 100 countries around the world celebrated the 25 years of Applied Biosystems advancing life sciences.
To celebrate with the European press, kdm organised an exclusive Champagne reception at Analytica, attended by 20 editors from the life science press. kdm wrote and distributed the press packs at the exhibition, plus placed regular articles and news releases throughout the year focusing on the 25th anniversary celebrations.