case studies
Helping Life Technologies through the media maze.
So many B2B publications, so many languages, so much coverage needed and, as ever, a limited budget! These are just some of the challenges we face when planning and scheduling media and direct marketing bookings for Applied Biosystems and Invitrogen (part of the newly formed Life Technologies company). kdm has helped Life Technologies through the many available options, to ensure they are hitting the right scientific audiences with their print and online advertising, and direct marketing. Oh, and we’ve come in on budget as well!