case studies
Joined up thinking: the way forward for bioMérieux.
We were asked to develop a campaign to demonstrate how bioMérieux’s range of automated systems seamlessly intergrate into the lab workflow, another step towards Full Microbiology Laboratory Automation (FMLA).
We made touchy-feely models of a representative collection of their instruments, and used this strong creative for a roadshow, culminating at the IBMS Biomedical Science Congress with a plasticine model making competition. The biological competition theme certtainly attracted some entertaining entries!