Where marketing bio begins
Where marketing bio begins
I’ve just got back from a few hectic few days visiting Sigma Life Science at its headquarters in St. Louis, Missouri, which I’m glad to report is fully air conditioned. Anyone who’s ever visited the Midwestern United States in summer will know why this is important. But the trip wasn’t about experiencing the local weather.
Sigma-Aldrich is a name synonymous with the manufacture and supply chemicals, and there probably isn’t a scientist anywhere in the world that hasn’t at least heard of the Company. In contrast, the Company’s activities in the biological sector – under the name Sigma Life Science – are less well known, despite being a pioneer of several ground-breaking technologies. The kdm team, in conjunction with some of our Confrad colleagues, has been brought in to help change this.
To make sure we really understand Sigma Life Science, we spent two intensive days in immersion meetings with product managers and marketing executives from every part of the business. Despite the gruelling schedule, we were met with a great deal of enthusiasm, and are now ready to let everyone know where bio begins.
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