Science behind social media?
Science behind social media?
At the time of reading this blog you have probably already today logged on to at least one social networking site - either from the comfort of your home, work PC or via a mobile application device.
Indeed, the news this week that Facebook now has 500 million registered users hardly caused a stir, as it had been expected for a while, with daily use of such sites for many people as routine as cleaning their teeth or taking a shower . Still, it is a staggering statistic for a website that has yet to blow the candles out on its seventh birthday.
The BBC News website ran an interesting piece on The ups and downs of social networking, which looked at the trends in traffic for social networking sites across the globe. Though many countries were excluded from the list, it is interesting to see which sites are popular and where.
Unsurprisingly, Facebook topped most countries by at least double the amount of the second most used sites with the exception of Brazil and Germany. Yet, it was the rest of the list that made the most interesting reading, with wide ranging results, not least Twitter, where use is significantly different from country to country.
What the report doesn’t show, however, is the use of social networking sites for business purpose. We know that many consumer-facing companies adopted social networking sites at an early stage, but B2B companies were much later to the party. One area that is of particular interest to the kdm team is that of social media use amongst life science and medical companies.
Kdm has already been instrumental in setting up social media strategies for companies in this arena, but quality research into the area is so far lacking. With this in mind, kdm will be conducting some extensive research to get an insight into the social media habits of life science and medical companies over the next couple of months to see if they are behind such techniques , and if not, why not. So watch this space! Until then, I leave you with an interesting article in USA Today, which profiles some physicians’ thoughts on the use of social media.
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